Saturday, December 1, 2007

Search Engine Optimization

So you've started a blog. Now all you have to do is sit back and wait for people to stop by, right? Wrong! This blogosphere in which you now "reside" is a vast domain, and many little blogs languish without ever being discovered. You have to help people find you.

There are several ways to do this, and I recommend using a combination of methods.
  • Visit other blogs and leave relevant comments. (To have a friend you must first be a friend, right?) Whatever you do, please do not go around leaving irrelevant or, worse yet, spam comments. That is a good way to get people mad at you in a hurry. Do make sure you enter your blog's URL in the appropriate box so people can find you.
  • Participate - in forums, memes, carnivals, and contests. These are great traffic builders.
  • Optimize your blog for search engine visibility. Common Search Engine Optimization (SEO) practices include making keywords bold, writing succinct titles stating what the post content will discuss, adding meta tags and keywords to your template code, and submitting your blog to web directories.
The first two tips are easy to implement. The third one is a bit harder. There is quite a bit to learn about SEO, and some people prefer to accept the services of experts in the field. SEO companies increase your search engine visibility when you take advantage of their submission services or other SEO services. Many companies offer their own blog or podcast, where you can glean SEO ideas.

No matter which of my tips you choose to implement, making changes to your blogging practice will certainly only help your blog. What are your favorite traffic boosting tips?

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